Eating and drinking: almost nothing in everyday life seems more normal and natural – and almost nothing is more necessary for survival. But the things we often take for granted are usually the result of a professional system which is tightly interlinked from production via processing to marketing.
And yet the food value chain does not end here. Once in the hands of the consumer, foodstuffs begin to reveal their true potential: they satisfy hunger and quench thirst, they whet the appetite while we shop and cook, they provide the ingredients for socialising over dinner, they constantly surprise us with new and delightful tastes. They allow us to unwind and offer us a fresh supply of energy. This is another sense in which they are valuable. During breaks at work, food is a source of fuel. In schools, it is a source of learning. After sport, it is a source of revitalisation. And in the evening, food is a source of relaxation.
Food is precious. With this key acknowledgement, the Federal Ministry of Food and Agriculture is reaching out to the general public via a campaign on contemporary, enjoyable and healthy eating habits, on consumer preferences and dietary traditions, on the diversity of food, on where food comes from, and on the proper appreciation of food.
Ultimately, it comes down to the simple question: how much do we value our food?