Export promotion programme for the German agri-food sector
The BMEL operates a programme to support the German agri-food sector in its endeavours to open up new markets abroad. The programme is constantly being refined and adapted to current requirements.
The agricultural export support programme is designed to open up and nurture promising markets. Its purpose is to help expand the number of exporting businesses and to improve their competitiveness on foreign markets. The measures of the agricultural export support programme help businesses in preparing for and entering new markets and in nurturing existing ones.
These measures include training courses and seminars, the provision of market information, the organisation of market fact-finding trips and business trips.
Up to 50 percent of costs are defrayed
The measures are diverse and may in some instances build upon previous modules. They include:
- implementing market and product studies
- training of suitable staff from interested companies
- identifying and contacting potential participants in the support programme
- advice to individual holdings
- market fact-finding trips
- business trips
- image-promotional measures to consolidate and grow markets (e.g. special sale offers or events in cooperation with German institutions abroad such as embassies)
- providing a range of printed materials and internet presentations
In addition, it is possible to support trips to Germany for foreign public authority staff and specialist conferences/meetings that promote the exchange and interlinking of technical information and skills.
In principle, up to 50 percent of the total costs are eligible for reimbursement.
The Federal Agency for Agriculture and Food (BLE) acts as the project initiator on behalf of the BMEL. The BLE advises and supports the applicant, prepares decisions and accompanies the applicant during the implementation of the measures.